What are Social Search, Web Traffic, Web Analytics, and Web Search?

Social Search
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Social search

What is Social Search?

Social search is a retrieval and search behavior on a social search engine that primarily searches user-generated content on social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Flickr for news, videos, and images.

It’s a more sophisticated version of web search that combines old and new algorithms. A social search system considers social relationships between the results and the searcher, rather than ranking search results solely on the basis of semantic relevance between a query and the results.

Social relationships

Social relationships can take a variety of forms. In the LinkedIn people search engine, for example, social relationships include social connections between the searcher and each result, regardless of whether they are in the same industries, work for the same companies, belong to the same social groups, or attended the same schools.

Superior to algorithm-driven search

It’s possible that social search does not outperform algorithm-driven search. In the past, search engines used an algorithmic ranking model to determine the relevance of a site by analyzing the text and content on the page, as well as the document’s link structure. It’s a search engine that combines online community filtering with highly personalized results.


Social search can be as simple as shared bookmarks or content tagging with descriptive labels, or as sophisticated as approaches that combine human intelligence with computer algorithms. Depending on the feature set of a particular search engine, these results may then be saved and added to community search results, improving the relevance of results for future searches of that keyword.

Web Analytics

What is Web Analytics?

The measurement, collection, analysis, and reporting of web data in order to understand and optimize web usage are known as web analytics. It is more than just a tool for measuring web traffic; SEO performers use it to conduct business and market research, as well as assess and improve the effectiveness of a website. Companies can also use the apps to track the success of traditional print or broadcast advertising campaigns.

Traffic Analysis

Web analytics makes predictions about how traffic to a website changes after launching a new marketing campaign. It shows the number of visitors to a website as well as the number of page views. It also aids in the measurement of traffic and popularity trends, which is beneficial for market research.

Basic steps of the web analytics process

The majority of web analytics processes have four stages or steps as under:

Data collection: This stage collects the basic, elementary data. These data are usually counts of things. This stage’s goal is to collect information.

Data transformation into information: Although there may still be some counts, this stage usually takes counts and converts them to ratios. The goal of this stage is to transform the data into information, specifically metrics.

Creating KPIs: This stage focuses on combining ratios (and counts) with business strategies to create key performance indicators (KPIs) (KPI). KPIs frequently, but not always, address conversion issues. It is contingent on the organization.

Formulating an online strategy: This stage deals with the online goals, objectives, and standards of the organization or business. The objective behind this remains to make more money and increase the market share. Another important function for website optimization is the ability to conduct experiments.

Experiments and testing: In online settings, such as web development, A/B testing is a controlled experiment with two variants. The goal of A/B testing is to find and suggest web page changes that will increase or maximize the impact of a statistically tested result of interest.

Also Read What is Social Advice?

Stage Preceding

Each stage influences or can influence (i.e., drives) the stage before or after it. As a result, the data that is available for collection can sometimes have an impact on the online strategy. Other times, online strategy influences the data.

Web search

A search engine is the most efficient way to conduct an internet search. A web search engine is a computer program that looks for information on the Internet. Search engine results pages (SERPs) are typically used to display search results in a list format (SEROs). There are different types of files like Web pages, images, and others to store the data. Some search engines also look for information in databases and open directories.

What is Web Search?

A search engine is a web search software system that requires a search for specific information specified systematically in a textual web search query in the world wide web. The results of the search usually shown in a line called the result page of the search engine (SERPs) Information may contain links to websites, pictures, videos, info-graphics, articles, research papers, and other file types.

How does Search Engine Work?

Some search engines also look for information in databases and open directories. Unlike web directories, which are maintained solely by human editors, search engines use a web crawler to run an algorithm to keep real-time data. The term “deep web” refers to internet content that cannot be found using a web search engine.

Website Traffic

What is Website Traffic?

Web traffic means the amount of information transmitted and received by visitors to a site. This figure does not include the inevitable bot traffic. Since the mid-1990s web traffic has been responsible for the majority of web traffic. First of all, the generated result determines the number of visitors and the number of pages visited. Incoming and outgoing traffic is tracked on websites, so that we see which parts, which pages, or patterns are popular, such as a page that is viewed primarily in individual countries.

How to track the traffic?

This traffic can be tracked in a variety of ways, and the data collected is used to help structure websites, identify security issues, and warn users about potential bandwidth shortages.

Why measure the traffic?

They use web traffic to determine the popularity of websites, as well as individual pages or sections within a site. The SEOs do it by looking at the web server log file’s traffic statistics, which is a list of all the pages served that, is generated automatically. It generates a hit after serving a file. Because a page is a file in and of itself, but images are also files, a page with five images could result in six hits.

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Maddox Terner

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