0 to 1 million impressions in 3 months using AI…
Context: We ran a small scale content campaign on a flat traffic site using only our SEO insights and AI-generated content.
In its first 3 months, the website now has:
260+ keywords in positions 1-3
7.7k+ keywords in 11+ positions
Hit 25k+ clicks in under 3 months
Started ranking and getting traffic 24 hours after its first post
And thousands in revenue
…Here are some principles you need to take into account if you’re looking to scale with AI:
𝟏. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞:
Dive deep into what your audience is actively searching for…
- → Scour competitor sitemaps for ideas.
- → Brainstorm around product-centric content.
- → Utilize keyword research tools and assess competitor keyword trends.
𝟐. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡:
Finding new KW opportunities is an art form in itself, but there are longer tailed KWs with buying intent that you can win, even with a brand new site.
Target these, using tools like KWfinder to determine Link Profile Strength of our competitors, and search for our competitors also targeting our focus keyword.
𝟑. 𝐒𝐭𝐮𝐝𝐲 𝐘𝐨𝐮𝐫 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬:
Tools like Detailed can help you see Metrics for Headings, Links, Images, Schema and more for your competitors in top ranking (for now…)
𝟒. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐓𝐨𝐩𝐢𝐜 𝐒𝐞𝐫𝐢𝐞𝐬:
Find a series of topics with 100s or 1,000s of keywords to target and generate content for each topic series
𝟓. 𝟏-𝐮𝐩 𝐭𝐡𝐞𝐢𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭:
- → How many words is that article?
- → How do they meet search intent?
- → How many products are included?
- → What headings & subheadings are they using?
Your goal is to 1-up your competitors on all these fronts.
𝟔. 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐭𝐡𝐞 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞:
Outline a specific area to store your AI-driven content. This could be within your blog or on a specially curated page.
𝟕. 𝐔𝐬𝐞 𝐀𝐈 𝐭𝐨 𝐒𝐜𝐚𝐥𝐞:
Sure, AI might not be the best tool to establish E-E-A-T yet, but it can help you scale your content by providing product descriptions, meta descriptions, calls to action, and more.
- → Ideas lists
- → Glossaries
- → Local Services
- → Differences between terms…
AI spun content also needs to be tested. Play around with custom headings and article specificities
𝟖. 𝐏𝐮𝐛𝐥𝐢𝐬𝐡 𝐚𝐬 𝐒𝐨𝐨𝐧 𝐚𝐬 𝐏𝐨𝐬𝐬𝐢𝐛𝐥𝐞:
The best time to start SEO is yesterday.
The sooner you get your content out, the quicker it stands a chance to rank.